文章摘要
马凤棋.基于蔬菜供应链优化的“农社对接”研究[J].广东农业科学,2013,40(16):220-224
基于蔬菜供应链优化的“农社对接”研究
Study on “alliance of agriculture and community”based on the vegetable supply chain optimization
  
DOI:
中文关键词: 农社对接  蔬菜供应链  蔬菜合作社  社区营销
英文关键词: alliance of agriculture and community  the vegetable supply chain  vegetable cooperatives  community marketing
基金项目:
作者单位
马凤棋 福建农业职业技术学院经济管理系福建福州350007 
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中文摘要:
      “农社对接”是指鲜活农产品的生产合作社在城市社区设立直销点或直销店,开展鲜活农产品直销,是一种能够促进蔬菜供应链优化的新型农产品直销模式,包括车载蔬菜市场、社区蔬菜连锁店、蔬菜网络直销、社区支持农业等形式。针对“农社对接”存在的主要问题,应采取以下对策完善“农社对接”:政府要加大对“农社对接”的扶持与监督,合作社要加强横向联合,提升蔬菜质量安全水平,实施品牌战略,积极开展社区营销,大力培养营销人才。
英文摘要:
      "Alliance of agriculture and community"means that fresh agricultural production cooperatives set up outlets in the city community to develop fresh agricultural products direct marketing. "Alliance of agriculture and community"is a new type of direct model to promote the vegetable supply chain optimizatio, which includes vehicle vegetable market, community vegetable chain shop, vegetable network marketing, community supported agriculture etc. According to the main problems of "alliance of agriculture and community", we should take following measures to improve it: the government should increase the support and supervision of "alliance of agriculture and community",cooperatives should strengthen the transverse combination, enhance the quality and safety of vegetables, implement brand strategy, actively develop community marketing, and cultivate marketing talents.
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