| 周荣，涂国平，喻登科.基于TPB 与SN 的农户采用农业科技成果行为发生机理模型[J].广东农业科学,2014,41(17):185-190 |
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基于TPB 与SN 的农户采用农业科技成果行为发生机理模型 |
| Mechanism model of farmers爷behaviors on adopting sci-tech achievements in agriculture based on TPB and SN |
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| DOI： |
| 中文关键词: 计划行为理论 社会网络 农户 农业科技成果 机理 |
| 英文关键词: TPB SN farmer agricultural sci-tech achievement mechanism |
| 基金项目:国家自然科学基金（71163032，71201072) |
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| 摘要点击次数: 1128 |
| 全文下载次数: 431 |
| 中文摘要: |
| 当前我国农民对新型科技成果的采用率仍旧较低，这限制了我国农业科技成果的转化与推广，因此促进农户采用农业科技成果具有重要意义。在回顾计划行为理论（TPB）和社会网络理论（SN）的基础上，将二者结合，提出研究农业科技成果采用行为发生机理的新思路。依据TPB 理论，提出态度、主观规范、感知的行为控制3 要素对农业科技成果采用行为意愿产生影响的假设；基于SN 理论，从社会网络3 要素，网络密度、网络中心性、与关键角色的路径长度角度出发，提出其对农业科技成果采用行为意愿的产生及其向行动的转化过程均起到中介作用的假设。最后，根据假设，构建农户采用农业科技成果行为的发生机理的理论框架模型。 |
| 英文摘要: |
| Nowadays, the adoption rate of sci-tech achievements in agriculture by Chinese farmers is low, and it restricts the transformation and promotion of the agricultural sci-tech achievements, so it is of importance to advance the farmers to adopt agricultural sci-tech achievements. Based on the TPB and SN, a new thought to research agricultural scitech
achievements’adoption behaviors is put forward. Furthermore, some hypotheses about the influences from attitude,
subjective norm and perceived behavior control to agricultural sci-tech achievements adoption will are advanced based on
TPB, and other hypotheses about mediating effects from network density, network centrality and path length of key roles to
generation of agricultural sci-tech achievements adoption will and its‘transformation process into action are studied.
Finally, a theoretical framework model of generation mechanism of farmers’behaviors of adopting agricultural sci-tech
achievements is constructed. |
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