| 宋凤仙 1
，齐文娥 1
，黎 璇 2.农户获取农业信息渠道行为及其影响因素分析——基于广东、广西、海南三省区荔枝种植户的实证分析[J].广东农业科学,2018,45(12):137-142 |
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农户获取农业信息渠道行为及其影响因素分析——基于广东、广西、海南三省区荔枝种植户的实证分析 |
| Analysis on Behaviors of Farmers in Agricultural Information Channel Acquisition and the Influencing Factors —Empirical Analysis Based on the Litchi Growers in Guangdong, Guangxi and Hainan |
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| DOI：10.16768/j.issn.1004-874X.2018.12.023 |
| 中文关键词: 荔枝 农业信息化 信息渠道 二元 Logit 模型 影响因素 |
| 英文关键词: litchi agricultural informatization information channels Binary Logit model affecting factor |
| 基金项目:国家现代农业产业技术体系专项资金（CARS-33-18） |
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| 摘要点击次数: 1873 |
| 全文下载次数: 583 |
| 中文摘要: |
| 基于 150 份广东、广西和海南三省区的荔枝种植户固定观测户的实地调研数据，从农户个体
特征、家庭特征、心理认知以及政策环境等 4 个方面，运用二元 Logit 模型，对荔枝种植户获取农业信息
渠道的行为及影响因素进行研究。结果表明：当前我国荔枝种植户获取农业信息渠道以水果局、亲朋好友
推荐和农业局 3 个渠道为主，运用最少的 3 个依次是手机、父辈家传和农资销售商。荔枝种植户的年龄、
种植面积、种植年限、尝试电子商务意愿程度、新技术采用程度、技术指导次数对荔枝种植户获取农业信
息行为有正向显著影响；尝试电子商务业务和与批发商 / 零售商合作意愿对荔枝种植户获取农业信息行为
有负向显著影响。基于此，提出提高荔枝种植户的文化素质、确定荔枝种植户的经营规模、增强荔枝种植
户的心理认知和完善荔枝种植户政策环境等建议。 |
| 英文摘要: |
| Based on 150 sets of field survey data from the fixedly observed litchi growers in Guangdong, Guangxi
and Hainan, the behaviors of litchi growers in agricultural information channel acquisition and the influencing factors
were studied, from four aspects including individual characteristics of farmers, family characteristics, psychological
cognition and policy environment, by using the binary Logit model. The result showed that the three main agricultural
information channels of litchi growers in China were fruit bureaus, recommendation by relatives and friends and
agricultural bureaus, and that the three least used channels were mobile phones, paternal families and agricultural
sellers. Age of litchi growers, planting area, planting years, willingness to try e-commerce, degree of adoption of new
technologies and number of technical guidance had a positive and significant impact on their agricultural information
acquisition behaviors. Attempts at e-commerce business and willingness to cooperate with wholesalers/retailers had a
negative and significant impact on their agricultural information acquisition behaviors. Accordingly, it is recommended
to improve the cultural quality of litchi growers, determine their operation scale, enhance their psychological cognition
and improve the policy environment of them. |
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