| 胡宜挺，张宁.农民专业合作社营销能力评价分析——基于新疆75 家合作社的调查数据[J].广东农业科学,2015,42(14):175-180 |
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农民专业合作社营销能力评价分析——基于新疆75 家合作社的调查数据 |
| Evaluation and analysis of marketing abilityof farmers' specialized cooperative要Based on the survey data of 75 cooperatives in Xinjiang |
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| DOI： |
| 中文关键词: 农民专业合作社 营销能力 因子分析 |
| 英文关键词: farmers' specialized cooperative marketing ability factor analysis |
| 基金项目: |
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| 摘要点击次数: 1363 |
| 全文下载次数: 521 |
| 中文摘要: |
| 首先提出了评价农民专业合作社营销能力的指标和方法，然后基于新疆75 家合作社的调研数
据，对其营销能力进行评价分析。结果表明，尽管合作社数量不断增长，但销售产品的宣传促销能力较差，合作
社生产产品的深加工能力及分销能力不强，产品品牌能力有待进一步提高。建议合作社经营过程中应加强农
产品营销理念，提高农产品附加值，增强合作社营销能力。 |
| 英文摘要: |
| This paper firstly proposed the index and method for evaluating the marketing ability of farmers'
specialized cooperative, and then evaluated the marketing ability of the research data based on 75 cooperatives in
Xinjiang.The results showed that atthough the number of cooperatives grew, but product sales promotion ability was
poor, products deep processing and distribution ability was not strong, product brand ability needed to be further
improved. Therefore, farmers' specialized cooperatives should strengthen agricultural marketing ideas to improve the
value of agricultural products, enhancing cooperatives', marketing capability. |
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