| 刘晓珂1，黄红星1，万 忠1，朱根发2.2015 年广东花卉产业发展形势与对策建议[J].广东农业科学,2016,43(5):10-14 |
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2015 年广东花卉产业发展形势与对策建议 |
| Development situation and countermeasures of Guangdong flower industry in 2015 |
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| DOI：10.16768/j.issn.1004-874X.2016.05.003 |
| 中文关键词: 花卉产业 发展形势 创新 “互联网+” 转型升级 流通体系 |
| 英文关键词: flower industry development situation innovation “Internet +” transformation and upgrading distribution system |
| 基金项目:广东省现代农业产业技术体系建设专项（粤财教[2014]371 号） |
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| 摘要点击次数: 1886 |
| 全文下载次数: 1187 |
| 中文摘要: |
| 花卉产业是世界上最具活力的产业之一，近10 年来，世界花卉产业以年均25% 的速度增长，花卉主产地也逐步向发展中国家和地区蔓延和转移，世界花卉需求旺盛，花卉产业物流模式日渐成熟，我国花卉规模持续扩大。2015 年广东花卉产业整体稳定，产业结构逐步调整，花卉年末实有面积持续上升（7.35 万hm2、同比增加20.34%），出口下降明显（出口额1.11 亿美元、同比下降11.61%），经营实体减少，广东花卉产业科技要素贡献率分析表明，科技进步对花卉产业起着关键性的主导作用，花卉产业技术创新继续稳步拓展。根据现状分析，提出以下对策建议：加强宏观指导，发展“互联网+”花卉产业；优化花卉产业布局，找准发展定位；优化组织方式，引导企业转型升级；发展花卉观光旅游业，创造新的消费增长点；加快花卉市场流通体系建设，促进市场与生产互动。 |
| 英文摘要: |
| Flower industry is one of the most dynamic industries in the world. In recent 10 years，the world flower
industry grew at an average annual rate of 25%. The main areas of flower production gradually spread and transferred
to developing countries and regions，with huge demand for consumption. The logistics mode has matured in the world
floricultural industry. The scale of China's flower industry continued to expand in 2015. Guangdong flower industry
kept stable development in 2015，and the industrial structure adjusted steadily. In 2014，the flower planting area of
Guangdong was 73 500 hm2，continuing to rise with a year-on-year growth of 20.34%. In addition，exports were 111
million，falling apparently by 11.61% over the same period of the previous year. At the same time， the number of flower
business entities also decreased. The analysis of science and technology revealed that science and technology progress
played a key role in the development of flower industry，and technological innovation continued to grow steadily in
flower industry. Further countermeasures were put forward，including strengthening macro guidance to promote the
development of“ Internet +” flower pattern；optimizing the industrial layout to set precise position；optimizing theorganization to guide the transformation and upgrading of enterprises；developing sightseeing flower industry
to create new consumption growth points；speeding the construction of circulating system to promote the
production and marketing interaction. |
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