| 黄红星，刘晓珂，万 忠.2016年上半年广东花卉产业
发展形势与对策建议[J].广东农业科学,2016,43(10):10-14 |
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2016年上半年广东花卉产业
发展形势与对策建议 |
| Development situation and countermeasures on Guangdongflower industry in the first half of 2016 |
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| DOI：10.16768/j.issn.1004-874X.2016.10.003 |
| 中文关键词: 花卉产业 发展形势 观赏苗木 花卉电商 大数据服务平台 |
| 英文关键词: flower industry development situation ornamental nursery flower electricity supplier data service
platform |
| 基金项目:广东省省属科研机构改革创新专项（2014B070706015）；广州市重点实验室项目（2014SY000001） |
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| 摘要点击次数: 1787 |
| 全文下载次数: 743 |
| 中文摘要: |
| 2016年上半年观赏苗木行情仍然走低，高品质的小型盆栽受到市场追捧，鲜切花应节性消费
特征明显，总体价格比2015年略有降低。展望未来一个阶段，花卉产业呈现以下3个重要特征：观赏苗木
行业经历重整期、家庭消费和个人消费将快速增长、花卉电商走热。目前广东花卉产业面临的主要问题是
市场竞争加剧、产业链不完善、新品种选育落后、社会化服务体系不健全。根据行业发展趋势和存在问题，
建议加速花卉产业和产品结构调整，大力发展工厂化、设施化生产，着力提升花卉品种创新能力，发展花卉
电商、完善专业物流体系，建立花卉产业大数据服务平台、加强花卉文化的宣传推广。 |
| 英文摘要: |
| Weak ornamental nursery stock market downturn in the first half of 2016, high-quality small potted
remained wowed customers. Meanwhile, with obvious seasonal characteristics, cut flowers price was slightly less
than last year. In the next phase, flower industry has three important features: ornamental nursery stock industry
restructuring, swift growth of personal and household consumption, rapid development of electronic commerce. At
present, the flower industry in Guangdong has to face such issues as increasingly severe market competition, halfbeaked
of industry chain, backward breeding and not sound socialization service system. According to the present
situation of flower industry, this paper proposed suggestions as following: accelerating industrial and products
restructuring, developing specialized production, promoting variety innovation ability, vigorously developing
e-commerce, improving the professional logistics system, establishing data platform and strengthening cultural
promotion. |
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