| 江明发1，张立忠2，吴 霞2.广东邮政和快递企业服务农村电商的
SWOT 分析与对策建议[J].广东农业科学,2016,43(12):142-151 |
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广东邮政和快递企业服务农村电商的
SWOT 分析与对策建议 |
| SWOT analysis of e-commerce service for rural areasand policy recommendations to Guangdong postand express delivery enterprises |
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| DOI：10.16768/j.issn.1004-874X.2016.12.024 |
| 中文关键词: 邮政快递 SWOT 分析 农村电商 |
| 英文关键词: post and express delivery SWOT analysis e-commerce service for rural areas |
| 基金项目:广东省邮政管理局委托项目（Gdyg2016-01） |
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| 摘要点击次数: 1694 |
| 全文下载次数: 966 |
| 中文摘要: |
| 农村电商是“互联网+ 农业”的重要体现，农村电商能够有效推动农村经济社会健康发展。农
村电商与邮政快递企业的发展相互影响，邮政、快递企业服务农村电商发展是大势所趋。随着广东经济的
迅速发展，广东农村电子商务也获得了前所未有的发展，但也存在一些问题，如基础设施薄弱、品牌建设
落后、电商人才缺乏、农村布点成本高等。通过开展邮政与快递企业服务农村电商发展的SWOT 分析，提
出广东邮政与快递服务农村电商的对策建议，以期促进广东邮政与快递企业更好地为广东农村电子商务
发展服务。 |
| 英文摘要: |
| E-commerce service for rural areas is an important embodiment of“ Internet plus agriculture”，
which can effectively promote the healthy development of rural economy and society. It interacts with the development
of postal express delivery business，which has a general trend of serving e-commerce development for rural areas.
With the rapid development of Guangdong's economy，Guangdong's e-commerce service for rural areas has also
obtained an unprecedented development. However，it also exposes some problems such as weak infrastructure，lack
of brand building，high cost of rural distribution，lack of e-commerce talents and so on. This paper made a SWOT
analysis of e-commerce service for rural areas provided by postal and express delivery enterprises. Based on the
relevant investigation and analysis of Guangdong post and express delivery enterprises，this paper provided some
relevant policy recommendations to Guangdong post and express delivery enterprises to promote the better e-commerce
service for rural areas. |
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