| 赵 瑾1，郭利京2.新技术认知对农户亲环境行为的影响机理研究——以菜农生物农药施用为例[J].广东农业科学,2017,44(1):183-192 |
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新技术认知对农户亲环境行为的影响机理研究——以菜农生物农药施用为例 |
| Influence mechanism of farmers’ new technology cognition on pro-environmental behavior—A case study of farmers’ application of biological pesticide |
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| DOI：10.16768/j.issn.1004-874X.2017.01.028 |
| 中文关键词: 新技术认知 亲环境行为 结构方程模型 农户 |
| 英文关键词: new technology cognition pro-environmental behavior structural equation model farmers |
| 基金项目:安徽省社科规划项目（AHSKQ2016D105）；安徽省社会科学创新发展研究项目（2016CX024）；安徽
高校人文社科重点项目（SK2015A307）；安徽科技学院校级科研项目（SRC2014374） |
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| 摘要点击次数: 2355 |
| 全文下载次数: 838 |
| 中文摘要: |
| 随着农业生产环境污染的加剧，农户实施亲环境行为成为从源头上遏制农业污染的关键措施。
基于计划行为理论，构建农户新技术认知影响亲环境行为的结构方程模型，在对江苏、安徽、山东三省九县
区801 户菜农实地调研的基础上，研究农户新技术认知对亲环境行为的影响机制。结果表明，新技术认知
对农户亲环境行为作用明显，其影响机制是新技术认知通过影响农户亲环境态度、主观约束和感观控制影
响农户的亲环境意向，并最终影响农户亲环境行为；研究结果还表明，农户新技术认知对亲环境行为的影
响在男性、较年轻、较低学历和较低收入农户组中更显著。 |
| 英文摘要: |
| With the aggravation of agricultural environmental pollution，the implementation of farmers’
environmental behavior is a key measure to control agricultural pollution from the source. We studied the influence
mechanism of farmers’ new technology cognition on pro-environment behavior，and constructed a structural
equation model，based on the theory of planned behavior and 801 vegetable field investigation in nine counties of
Jiangsu，Anhui，Shandong provinces. The results showed that，farmers’cognition had significant effect on proenvironmental
behavior on new technologies，the cognition of a new technology ultimately influenced farmers’
pro-environmental behavior by farmers’ pro-environmental attitudes，subjective constraints and sense of control
environment. The results also showed that the effect was more significantly in male，younger，relatively low
education and low income groups than female，older，high-education，high-income groups on pro-environmental
behavior . |
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