| 项朝阳，孙慧.基于计划行为理论的农户安全蔬菜种植意愿研究[J].广东农业科学,2013,40(8):176-181 |
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基于计划行为理论的农户安全蔬菜种植意愿研究 |
| Study on safety vegetable growing intention of farmers based on the theory of planned behavior |
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| DOI： |
| 中文关键词: 计划行为理论 安全蔬菜 种植意愿 路径模型 |
| 英文关键词: theory of planned behavior safe vegetable planting willingness model |
| 基金项目:国家社会科学基金（12CJY058）；教育部人文社会科学研究基金（10YJZ-790290） |
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| 摘要点击次数: 1295 |
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| 中文摘要: |
| 以计划行为理论为依据，加入种植习惯这一新的变量，构建了农户安全蔬菜种植意愿模型。通过对湖北省226 家农户的调查研究发现，种植态度、主观规范、知觉行为控制和种植习惯对农户安全蔬菜的种植意愿具有显著正向影响，种植态度在主观规范和种植习惯与种植意愿之间的关系中具有部分中介作用，不断优化农户种植习惯是在农业产业结构调整过程中提高农户安全蔬菜种植意愿的重要途径。 |
| 英文摘要: |
| Based on the theory of planned behavior, this paper added the plant habit as a new variable and built the farmers’planting willingness model of safe vegetable by the investigation of 226 farmers in Hubei. The results showed that
planting attitude, subjective norm, perceived behavioral control and plant habits had significant positive impacts on
farmers’planting willingness of safe vegetable. In additional, planting attitude played mediating role in the relationship between subjective norms, planting habits and planting willingness. Constantly optimizing farmers’planting habits was an important way to improve farmers爷planting willingness of safe vegetable during the process of agricultural structure adjustment. |
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