| 陈胜文，张晶，乔燕春，田耀加，郭爽，张华.大数据在农业科普中的创新应用展望[J].广东农业科学,2014,41(8):233-236 |
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大数据在农业科普中的创新应用展望 |
| Perspectives of innovation and application of big date in agricultural science popularization |
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| DOI： |
| 中文关键词: 大数据 农业科普 创新 展望 |
| 英文关键词: big date agricultural science popularization innovation perspectives |
| 基金项目:广州市科普计划项目（2013KP021） |
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| 中文摘要: |
| 随着我国经济的发展、社会的进步，农业科普的对象和目的发生了很大的变化，由单一的以农民为对象扩展到多种涉农行业从业人员以及城市居民，由单纯的指导农业生产保障民生为目的扩展为以改善民生为主要目的。同时，信息传递方式的变化让公众被海量的信息所包围，如何准确定位不同对象的农业科普需求，并从巨量的信息中整理得到正确的科学的科普内容，是当前形势下农业科普的关键问题。通过对上述问题进行详细阐述，进而对
于如何创新利用大数据指导农业科普工作，提出了一些建议和思考。 |
| 英文摘要: |
| With the development of our economy and progress of the society, the object and purpose of agricultural science popularization has changed a lot. Its object expands to various practitioners involved in the agriculture industry and
urban residents from the peasant. Besides, its purpose changes to take improving people’s livelihood from guiding the
agriculture production to guarantee the livelihood. Meanwhile, the change of the information transfer mode makes the public surrounded by lots of information. How to accurately position the agricultural science popularization demands of different objects and achieve the correct and scientific popularization content from that information is the key problem under the current situation. This paper makes detailed elaboration on the above problems, and then puts forward some suggestions and ideas on how to utilize the big data innovatively and solve the problems. |
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