| 董雪花，王建平.基于品牌主体要素的甘肃省农产品品牌识别体系的构建[J].广东农业科学,2013,40(13):220-223 |
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基于品牌主体要素的甘肃省农产品品牌识别体系的构建 |
| Construction of the system of agricultural products brand recognition based on the main elements in Gansu Province |
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| DOI： |
| 中文关键词: 主成分分析 农产品 品牌识别 品牌主体要素 |
| 英文关键词: principal componment analysis agricultural products brand recognition brand main elements |
| 基金项目: |
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| 摘要点击次数: 1367 |
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| 中文摘要: |
| 通过文献研究法归纳了基于品牌主体要素的农产品品牌识别的理论指标体系，运用SPSS 软件中的主成分分析法以及问卷调查法，以甘肃省10 个城市为样本，来验证理论指标体系并构建甘肃省农产品品牌识别的指标体系。结果显示，甘肃省农产品品牌识别由4个要素21 个分析指标，剔除了政府对假冒伪劣产品的打击力度、农业生产方式、农户的质量安全意识、政府对农产品品牌的注册和管理、政府对农产品品牌的保护5个分析指标。 |
| 英文摘要: |
| This article summarizes the theoretical index system of the brand recognition of agricultural products based on the main elements by the literature, makes use of the principal component analysis of SPSS software and Questionnaire survey method ,by the sample of 10 cities in Gansu Province, to verify theoretical index system and build GanSu provincial agricultural brand recognition index system. The results show that Gansu Province agricultural products brand recognition by the four elements and the analysis of 21 indicators, excluding the government's strength to crack down on fake and shoddy products, the way of the agricultural production, awareness of the quality safety of farmers, government's registration and management to agricultural products brand, government's protection to agricultural products brand, etc. |
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