| 区晶莹，高雅婧，俞守华.旅游农业园区竞争力评价实证研究[J].广东农业科学,2015,42(14):187-192 |
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旅游农业园区竞争力评价实证研究 |
| Empirical research on agricultural tourismgarden competitiveness evaluation |
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| DOI： |
| 中文关键词: 旅游农业园区 竞争力评价 价值链 G1 法 物元可拓模型 |
| 英文关键词: agricultural tourism garden competitiveness evaluation value chain G1 method matter-element
extension evaluation model |
| 基金项目: |
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| 摘要点击次数: 1340 |
| 全文下载次数: 583 |
| 中文摘要: |
| 通过基于价值链理论的旅游农业园区竞争力评价分析，从旅游资源竞争力、市场营销竞争力、生
产技术竞争力、管理竞争力4 个维度构建一套科学合理的旅游农业园区竞争力评价指标体系，采用G1 法确定
各层指标权重系数，运用物元可拓模型方法对广州蔬菜公园竞争力进行了综合评价，验证了物元可拓评价模
型应用的可行性和有效性。结果表明：广州蔬菜公园旅游资源竞争力与生产技术竞争力总体竞争力一般，但其
旅游交通、生产能力具有竞争优势；市场营销竞争力与管理竞争力处于较差状态，亟待提升。 |
| 英文摘要: |
| Based on the theory of value chain, a set of scientific and reasonable evaluation indexes system was
built from four dimensions including tourism resources, marketing, production technology and management. Then G1
method was applied to determine weight-coefficient of each index and matter-element extension evaluation model
was applied to evaluate the comprehensive competitiveness of agricultural tourism garden. Taking Guangzhou
Vegetables Park as a case study, the feasibility and effectiveness of matter-element extension evaluation model was
verified. The results showed that the competitiveness of tourism resources and production technology was at average
level, while the garden was competitive in tourism traffic and production capacity. Meanwhile, the competitiveness of
marketing and management was in poor condition and needed to be improved urgently |
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