| 吴晓婷，杨锦秀.农户参与产销纵向协作选择行为分析
——以四川蔬菜种植户为例[J].广东农业科学,2015,42(15):172-176 |
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农户参与产销纵向协作选择行为分析
——以四川蔬菜种植户为例 |
| Choice behavior of famers’ participation in verticalcoordination of vegetable production and marketing—A case of vegetable growers in Sichuan |
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| DOI： |
| 中文关键词: 农户 产销 纵向协作 选择行为 |
| 英文关键词: farmers production and marketing vertical coordination choice behavior |
| 基金项目:国家社科基金重点项目（14AZD029）；四
川省农业科技计划项目（2015ZR0076） |
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| 中文摘要: |
| 根据对四川省农民创业示范县蔬菜种植大户的调查，分析蔬菜种植户在蔬菜产销环节纵向协作选
择行为的影响因素。研究发现，农户对蔬菜产销纵向协作生产合同有积极参加的意愿，且种植户参加生产、销
售纵向协作生产合同模式的意愿受到蔬菜能否及时售出、种植户对销售状况满意度、距离销售市场距离、蔬菜
种植规模、菜地来源、销售渠道、选择渠道考虑因素、关注市场信息程度及获取市场信息量等因素显著影响。 |
| 英文摘要: |
| This paper studied the influencing factors of vegetable growers’ behavior in the process of vertical
coordination of vegetable production and marketing. The results indicated that famers were active in longitudinal contract
mode about vertical coordination of production and marketing. The growers’ willingness of participating in this mode was
sighificantly influenced by many factors，including vegetable sales in time，growers，satisfaction to sales，distance to
market，cultivation scale， vegetable sources，sales channels，selection factors of sales channels，concern about market
information and the access to market informations and so on. |
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