| 马 晨，李 瑾.基于SWOT 分析的中国农业物联网
运营商发展战略选择[J].广东农业科学,2016,43(12):134-141 |
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基于SWOT 分析的中国农业物联网
运营商发展战略选择 |
| Strategic choice of telecom operators in thedevelopment of Chinese agricultural internetof things based on SWOT analysis |
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| DOI：10.16768/j.issn.1004-874X.2016.12.023 |
| 中文关键词: 农业 物联网 运营商 SWOT 分析 |
| 英文关键词: agriculture internet of things telecom operators SWOT analysis |
| 基金项目:北京市农林科学院创新能力建设专项（KJCX20160501）；中国工程院咨询项目（2016-ZD-03-04）；北京市社会科学基金（16LJC010） |
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| 摘要点击次数: 2307 |
| 全文下载次数: 1806 |
| 中文摘要: |
| 农业物联网能够利用互联网等通信技术，将传感器、控制器、移动终端等通过新的方式联在一
起，实现农业信息化的远程管理控制和智能管理，是农业智能化发展的重要体现。运营商位于农业物联网
产业链的中游，在产业链中牵头两边，承接了上游的初始传感设备商和下游的客户服务端，战略地位十分
重要。从运营商入手，用SWOT 矩阵对运营商在农业物联网产业链中的发展定位、发展现状、面对的机遇与
挑战进行深入分析，据此提出了运营商在未来农业物联网发展中的战略选择，丰富了现有文献。 |
| 英文摘要: |
| Agricultural Things can use the Internet and other communication technologies to achieve agricultural
information remote management control and intelligent management，combined with sensor，controller，and mobile
terminal. It is an important manifestation of the development of intelligent agriculture. Telecom operators locate in
the midstream of the Agricultural internet of things industry chain，which lead both sides to undertake initial sensing
equipment manufacturers in the upstream and customer service terminal in the downstream. Therefore the strategic
position of telecom operators is very important. This article used SWOT matrix to deeply analyze the strength，
weakness，opportunity and threat of telecom operators in the industrial chain of agricultural internet of things. Based
on above analysis，this article put forward the strategic choice of telecom operators in the future in the development of
agricultural internet of things. |
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