| 陈 爽，朱丽芳，王薇薇.“互联网+”背景下农业产业链主体利益分配模型研究——基于合作博弈理论[J].广东农业科学,2018,45(1):160-164 |
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“互联网+”背景下农业产业链主体利益分配模型研究——基于合作博弈理论 |
| Research on the distribution pattern of the main interests of agricultural industry chains under the backgroundof“ Internet +”—Based on cooperative game theory |
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| DOI：10.16768/j.issn.1004-874X.2018.01.025 |
| 中文关键词: 农业产业链 互联网+ 利益分配 合作博弈 分配机制 博弈模型 |
| 英文关键词: agricultural industry chain Internet + benefit distribution cooperative game distribution
mechanism Game Model |
| 基金项目: |
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| 摘要点击次数: 2294 |
| 全文下载次数: 812 |
| 中文摘要: |
| “互联网+”背景下，为了充分激发电子商务引入农业产业链后的效率和效果，基于合作博弈
理论分析了农业产业链主体利益分配问题，构建了农业产业链主体利益的合作博弈模型。通过实例论证模
型的可操作性，得到各利益主体满意的收益合理分配方案，避免了农户、加工商、销售商和电子商务平台之
间利益平均分配现象，促进了“互联网+ 农业”中农业产业链的稳定和发展。 |
| 英文摘要: |
| Under the background of“Internet +”，in order to fully stimulate the efficiency and effect of
bringing e-commerce into the agricultural industry chain，based on the cooperative game theory，this paper analyzed
principal benefit distribution of the agricultural industry chain and constructed a cooperative game model of principal
benefit of the agricultural industry chain. Through demonstrating the operability of the model with examples，
a satisfactory distribution plan for the benefits of various stakeholders was obtained. The Model avoided the equal
distribution of benefits among farmers，processors，sellers and e-commerce platforms，and promoted the stability and
development of the agricultural industrial chain under“ Internet + Agriculture.” |
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