Globally, 86% of coconuts are grown in southeast Asia. In China, 99% of coconuts are grown in Hainan province. In 2018, the output value of coconuts in Hainan reached 386 million yuan, with a total output of 226 million. The main varieties are "Wenye 2", "Wenye 3", "Wenye 4" and etc. The cultivation, varieties, prices, costs and benefits of coconut industry in Hainan in the past ten years were summarized, and the advantages, disadvantages, opportunities and challenges of coconut industry were analyzed. With favorable climate and soil as well as rich variety resources in Hainan, it is very suitable for coconut cultivation, however, there is imbalance in the processing and planting industries. There are several weaknesses including extensive management, slow industrial returns and low deep processing level of coconut products. Coconut industry is facing important historical opportunities of the construction of free trade zone and implementation of national rural revitalization strategy, as well as challenges of insufficient supply of coconut raw materials and low price competition of homogeneous products. Policy suggestions such as combining production, education and researches to form a new pattern of differentiated competition of coconut products were proposed. |