It was a fact that production and marketing of quality agricultural by-products in Henan province had been seriously affected by high circulation cost, disconnection of production and marketing, weak brand awareness and hysteresis in export. Therefore it was suggested that government guide should be strengthened, financial support should be expanded, construction of agricultural
information and rural organizations of cooperative economy should be conducted; different marketing strategies and channels should be made actively, brand awareness should be set by relevant firms; healthy consuming awareness should be set among consumers. |