文章摘要
Study on the improvement countermeasures of farmersupermarketdirect-purchase in Guangzhou
  
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Author NameAffiliation
李政,苏明,韩波勇 广东外语外贸大学南国商学院 
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Abstract:
      Farmer -supermarket direct -purchase helps to construct the integrated production and marketing chain, through participation in the cooperation of all parties, it achieves mutual development and win-win goal, which raises the income of farmers and enhances business efficiency, citizen爷s satisfaction, the government’s reliefs. Guangzhou has carried out the farmer-supermarket directpurchase efficiently, and have made certain achievements, but also faces development dilemma, in order to achieve sustainable development, it is necessary to take effective countermeasures to solve the bottleneck.
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