| Along with the informationization, modernization of agricultural development and Chinese agricultural scale increasing, the modern development of agricultural e-commerce has become the main way to promotie agricultural and animal husbandry products development level and increase farmers' income. Under the commercial globalization era, e-commerce model is inevitable trend for agricultural and animal husbandry products business model development. Based on extensive investigation in the Inner Mongolia autonomous region,this paper used detailed survey data integration to analyze agricultural and animal husbandry products electronic commerce development present situation firstly. Then, the research issued the basic condition of agricultureal and animal husbandry products e -commerce and the main problems. Lastly, the study discussed and analyzed the new opportunities and challenges of agricultural and animal husbandry products e-business model development in Inner Mongolia autonomous region and tried to issue the
theoretical basis and explore suitable agricultural network marketing development model for Chinese market. |
