| "Alliance of agriculture and community"means that fresh agricultural production cooperatives set up outlets in the city community to develop fresh agricultural products direct marketing. "Alliance of agriculture and community"is a new type of direct model to promote the vegetable supply chain optimizatio, which includes vehicle vegetable market, community vegetable chain shop, vegetable network marketing, community supported agriculture etc. According to the main problems of "alliance of agriculture and community", we should take following measures to improve it: the government should increase the support and supervision of "alliance of agriculture and community",cooperatives should strengthen the transverse combination, enhance the quality and safety of vegetables, implement brand strategy, actively develop community marketing, and cultivate marketing talents. |
