| Farmer is the agricultural technology user and the important force of new agricultural technology promotion. It is a very important significance that guiding farmers technical decision -making rationally and adopting new technology positively, and new technology plays an important role in the development of modern agriculture economics. In this paper, it investigate 138 rice farmers
behavior on planting technology adoption in two main rice producing counties, in Hunan province, to find out the type of technology adopted by farmers, sort the technology preference of farmers, and analysis the main external factors and internal reasons that influenced farmer's decisions, and put forward the corresponding suggestions in accordance with the results of the investigation and analysis. |
