| According to the theory of planned behavior (TPB), structural equation modeling (SEM) for farmers'willingness of land contract right mortgage was constructed in this article. Based on 312 micro data, effects of various factors on farmers' willingness of land contract right mortgage were analyzed by factor analysis and structural equation model. The results showed that the theory of planned behavior explained farmers' willingness of land contract right mortgage. There was significantly positive relationship among farmers' behavior and attitude, subjective norm and perceived behavioral control, and farmers'behavior and attitude and subjective norms had significantly positive effect on behavior willingness. Household land contract and management right mortgage decision was being in stage of both “survival rationality”and “economic rationality”, and the two had no obvious transition trend, farmers' 耶value rationality爷began to form. Farmers' value judgment about the loan, family and friends' opinions and its own assessment of ability to resist risks had strongly positive effect on mortgage decision. |
