| Taking professional vegetable producing areas as research region, this paper empirically analyzes farmers
choice behavior of vegetable sales channel by Logit model. The results show that planting area, the number of varieties,
planting years are main affecting factors, small businesses and farmers markets sales are still main channels of vegetable
sale at the current period. Faced the small-scale farmers supplier, large supermarkets or processing enterprises will have
high transaction costs so that they can not participate in origin procurement, which also limits the choice of farmerssales
channel. Therefore, if we want to develop new large-scale procurement and supply chain, and to form orders for vegetable
sales channel, farmers should form business units, like cooperatives, family farms. |
