| There are four main modes in fruit circulation: wholesalers as the core, leading enterprises as the core,supermarket chain as the core as well as the E-business as the core. The characteristics and structure of the four kinds of patterns were analyzed, and competitiveness evaluation system of the four patternss was established from the 5 aspects of sale ablity, costs and expenses, safety, fairness and loss of fruit circulation. Through the expert investigation, the competitiveness of fruit circulation in Guangdong Province was evaluated. According to the result, great efforts should be made to develop fruit e-commerce to push the development of fruit industry . |
