| This paper selects 490 peasant households from the rural area in Foshan, and investigates their microfinance demand and behavior. Also this paper examines the decisive factors of microfinance demand with binary Logistic model. The survey shows that farmers are active in the formal finance market in the developed rural area. Farmers are eager to the microfinance, and farmers who demand formal load highly accept the microfinance, furthermore, they hope to gain the training services about the microfinance. Compared to the farmers who usually use the credit capital to satisfy their living expenditure in poor rural area, farmers in developed rural area tend to use their credit capital on the productive investment. Farmers in developed rural area have larger amount of credit capital, but the satisfaction rate of credit demand is very low. The empirical analysis conclusions are as follows: the liveness of investment, education expenditure and the evaluation and knowledge of microfinance have significant positive effect on the farmers' microfinance demand in developed rural area, but the land acreage of family, the scale of investment, the annual incoming of family, the annual agricultural incoming of family and the value of fixed assets have significant negative effect on the farmers' microfinance demand in developed rural area. |
