文章摘要
Decisions on green supply chain management of agricultural products under government subsidies strategies
  
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Author NameAffiliation
吴绒 哈尔滨商业大学管理学院 
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Abstract:
      In order to explore the government's and enterprises'decisions of agricultural products green supply chainunder government subsidies strategies, this paper builds a game theory model between government and enterprise under subsidies strategies. This paper analyzes the optimal equilibrium decision results of the model under pure and mixedstrategies, and then determines the optimal decisions adopted by government and enterprise under government subsidies strategies. The results show that under the situation of pure strategy, to achieve optimal equilibrium, the government subsidy is influenced by factors such as the profit of traditional agricultural products, profit of green agricultural products, and the social utility got by government due to subsidy on green agricultural products. Under the situation of mixed strategy, the government subsidy coefficient increases with the increasing of government subsidy probability and gree agricultural product probability provided by enterprises, and vice versa.
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