The implementation of agricultural machinery purchase subsidy policy is to increase the purchase enthusiasm of farmers and the level of agricultural mechanization. In this research, feeding machine was taken as an example, and 202 samples of farmers from Maoming were investigated through the establishment of binary logic and multiple regression model, and the influence of intention and behavior of aquiculture machinery investment by agricultural machinery purchase subsidy was analyzed. The results show that the cognitive degree of policy does not make a significant influence of purchase intention, but promotes the purchase behavior of the farmers. The famer who has obtained the subsidies has the significant intention and behavior of aquiculture machinery investment. These results prove that the subsidy policy has obtained some achievements. |