| This paper analyzed the development situation of rural tourism electronic commerce at home and abroad and Guangdong province, and made a survey on e-commerce, network platform construction and function of 13 famous rural tourism spots in Guangdong province. The results showed that there were some problems on rural tourism e-commerce platform construction, including low overall level, inadequate participation of tourism enterprises, low information sharing and so on. The paper put forward some countermeasures on the integrated industry platform, such as perfecting network platform function, opening up the terminal services and applications, to provide the reference for promoting the development of rural tourism in Guangdong, and establishing convenient and efficient, fully functional e -commerce
platform. |
