| Brand equity is the core value of products, under the condition of little difference in the same product, it
becomes a tool of consumers memory and recognition. From the view of consumers, based on the theory of brand equity,
this paper built brand equity model of agricultural products, and took Ningxiang spotted pig for empirical research, got theagricultural brand assets constitute and their relationship from the perspective of consumers, and demonstrated that brand awareness, brand association, perceived quality had significant impact on consumers. At last, the research provided relevant suggestions for the management of agricultural product production enterprise. |
