| This paper firstly proposed the index and method for evaluating the marketing ability of farmers'
specialized cooperative, and then evaluated the marketing ability of the research data based on 75 cooperatives in
Xinjiang.The results showed that atthough the number of cooperatives grew, but product sales promotion ability was
poor, products deep processing and distribution ability was not strong, product brand ability needed to be further
improved. Therefore, farmers' specialized cooperatives should strengthen agricultural marketing ideas to improve the
value of agricultural products, enhancing cooperatives', marketing capability. |
