文章摘要
Application of agricultural TV programsin agricultural information services
  
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Author NameAffiliation
董丽萍,艾建安,李文姗 广东省农科院农业经济与农村发展研究所广东 广州 510640 
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Abstract:
      TV program is important for agricultural information services in our country,it’s the most common way to get agricultural informations for farmers,Agricultural TV programs can popularize advanced agricultural scientific and technological knowledge and improve farmers’ scientific literacy. At present,agricultural TV programs are insufficient, the pertinence was weak,ornamental characteristics are low,it’s difficult to meet the demand of more than 800 million farmers. By researching the 5 agricultural channels data and questionnaires of 200 farmers in Huadu district,this paper analyzed the application status and recognition of agricultural TV programs agricultural information services,and proposed suggestions to improve the effectiveness of agricultural TV programs.
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