| To explore whether the income guarantee loan can promote the scale of rural land circulation, and solve
the problem of rural financial repression, using the theory of planned behavior, this paper explored the influencing
mechanism of financial institutions’ willingness to supply loan based on behavior attitude, perceived behavioral control
and subjective norm, and then carried out an empirical study based on 316 bank clerks in 9 experimental regions in
Sichuan province by using structural equation model. Results showed that financial institutions had higher sensibility to
risk issues than profit motivation and expansion motivation, also concerned the improvement of supporting policies and
the business condition of transferred land. The relevant departments should improve propaganda and persuasion about
the loan of land transfer revenue assurance. |
