|
| Research on Nanjing consumers’ purchasebehavior for chilled meat |
| |
| DOI： |
|
| Hits: 1646 |
| Download times: 633 |
| Abstract: |
| Based on the survey data of urban residents in Nanjing， according to Chinese actual conditions， this
paper focused on the pork which is the major daily consumption products of poultry and sorted the data by SPSS 20.0
software， and analyzed the cognition and purchase behavior of consumers for chilled meat with the descriptive statistical
method， then analyzed influencing factors. The results showed that the concern and cognition degree of consumers for
chilled meat were not high and nearly half of consumers thought that the advantages of chilled meat were not obvious.
The ordinal regression result showed that the main factors affecting the purchase behavior of consumers for chilled meat
were age， education level， family size， monthly total income of families， pork quality safety， the concern degree of
information of chilled meat and the overall view of consumers for chilled meat. Combined with the research findings，
this paper put forward some relevant policy recommendations and provided a theoretical basis for the promotion and
development of chilled meat market. |
|
View Full Text
View/Add Comment Download reader |
