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| Development situation and countermeasures on Guangdongflower industry in the first half of 2015 |
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| DOI： |
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| Abstract: |
| In…the…first…half…of…2015， steady…progress…was…made…in…the…structural…adjustment…of…flower…industry…
in…Guangdong…province， although…growth…slowed…in…import…and…export…trade.…Due…to…an…abundance…of…flower…supplies…
on…the…markets， the…price…fell.…This…paper…analyzed…the…current…situatio…of…flower…industry…in…Guangdong， …the…results…
showed…that…flower…market…scale…continued…to…expand， and…the…flower…industry…output…value…rose…steadily； The…group…
consumption…reduced， and…household…consumption…sprang…up； Flower…import…and…export…were…general…slowdown，
but…some…areas…done…well； Sale…mode…became…diversification， and…e-commerce…developed…rapidly.…This…paper…pointed…
out…a…series…of…problems…in…flower…industry， like…increasingly…popular…flowers…were…grown…to…follow…suit， and…product…
structure…was…needed…to…be…optimized； Flower…industry…was…lack…of…standardization， and…market…competitiveness…was…
low； Flower…industry…structure…was…unreasonable， and…supporting…service…was…needed…to…be…improved； The…information…
asymmetry…between…supply…and…sale…was…serious， and… “difficult…to…buy” …and… “difficult…to…sell” …would…long-term…exsit.…
At…last， future…countermeasures…were…put…forward， including…creating…differentiated…competitive…advantage…to…stabilize…
market…orientation， adjusting…product…structure…to…improve…product…competitiveness， creating… “Internet…+” …flower…
pattern…to…promote…industry…transformation…and…upgrading |
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