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| Study on international competitiveness of China’s orange export |
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| DOI：10.16968/j.issn.1004-894X.2016.09.026 |
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| Abstract: |
| Orange is one of the main varieties of citrus. China’s orange cultivated area ranks the first and
the production ranks the third in the world，after the United States and Spain. China’s orange mass market tends
to saturation，but domestic orange planting producers are still expanding the planting scale and production，which
leads to a bottleneck in orange industry，that higher output is not accompanied by a higher income. Actively exploring
orange export is the main way to change this bottleneck. But the export competitiveness of China’s orange is farther
weaker than that of the United States，Spain，Egypt，South Africa，and other leading orange producers in the world.
There is a sharp contrasting between China’s exporting capacity and the status of leading orange producer. In order
to enhance the international competitiveness of China’s orange export，reverse the weakness of China’s exporting
capacity，defend the domestic high-end market of orange，and increase income of fruit producers，it is imperative
that we should understand the situation of China orange’s international competitiveness，and take a series of
measures，like exploring the market，diversifing varieties，improving quality，reducing cost，strengthening the fruit
farmer cooperatives，enhancing the government and so on. |
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