| Weak ornamental nursery stock market downturn in the first half of 2016, high-quality small potted
remained wowed customers. Meanwhile, with obvious seasonal characteristics, cut flowers price was slightly less
than last year. In the next phase, flower industry has three important features: ornamental nursery stock industry
restructuring, swift growth of personal and household consumption, rapid development of electronic commerce. At
present, the flower industry in Guangdong has to face such issues as increasingly severe market competition, halfbeaked
of industry chain, backward breeding and not sound socialization service system. According to the present
situation of flower industry, this paper proposed suggestions as following: accelerating industrial and products
restructuring, developing specialized production, promoting variety innovation ability, vigorously developing
e-commerce, improving the professional logistics system, establishing data platform and strengthening cultural
promotion. |
