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| Research on the distribution pattern of the main interests of agricultural industry chains under the backgroundof“ Internet +”—Based on cooperative game theory |
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| DOI：10.16768/j.issn.1004-874X.2018.01.025 |
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| Abstract: |
| Under the background of“Internet +”，in order to fully stimulate the efficiency and effect of
bringing e-commerce into the agricultural industry chain，based on the cooperative game theory，this paper analyzed
principal benefit distribution of the agricultural industry chain and constructed a cooperative game model of principal
benefit of the agricultural industry chain. Through demonstrating the operability of the model with examples，
a satisfactory distribution plan for the benefits of various stakeholders was obtained. The Model avoided the equal
distribution of benefits among farmers，processors，sellers and e-commerce platforms，and promoted the stability and
development of the agricultural industrial chain under“ Internet + Agriculture.” |
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