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| Desire demand of internet finance for farmers and expanding of rural financial market |
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| DOI：10.16768/j.issn.1004-874X.2018.05.023 |
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| Abstract: |
| Internet finance has been involved in the rural financial market since its rapid development. There
are more accesses to fund for farmers. While the expanding of rural financial market will rely on whether farmers can
use internet finance or they would like to need internet finance. This paper has renewed the explanation for the bottle
neck to get access to fund for farmers’ and the mismatch between rural financial market and farmers. Based on the
hypothesis for internet finance can expand the rural financial market，the Bi-logistic model has been used to analyze
the characteristics. This paper finds that income per month and education will sensitively affect famers’ using internet
finance. While one yuan higher income will get 1.127 times possibility to use internet finance. As the conclusion which
has involved the four policy implications: Firstly，it would be necessary to enlarge internet finance supply. Secondly，
it is important to integrate rural financial market and construct the excluded finance. Thirdly，it is a key step to focus
on rural financial supply reform. Lastly，it is essential to construct an easy-get rural financial system. |
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