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| Exploration on the Optimal Path for Development of Small Farmers Driven by Leading Agricultural Enterprises —Based on a Case of Guangdong Haina Agriculture Co., Ltd. |
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| DOI：10.16768/j.issn.1004-874X.2020.04.020 |
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| Abstract: |
| 【Objective】The optimal path for the development of farmers driven by leading agricultural enterprises was explored to provide effective solutions to the difficulties faced by small farmers.【Method】Taking Guangdong Haina Agriculture Co., Ltd. as an example, by means of collecting information, investigating and interviewing, the analysis on internal mechanism and external performance of leading agricultural enterprises promoting the development of farmers was conducted from the perspective of cooperation pattern evolution.【Results】The development of Haina company experienced four key stages, with its deepened cooperation with farmers, it showed notable features of relationship governance, science and technology support and vertical integration business, which were summarized as Haina model. The results show that
relationship governance is an important foundation for the long-term and stable cooperation between enterprises and farmers, vertical integration business model is an inevitable trend, and science and technology support is a fundamental guarantee for tight connection and a premise condition to maintain good relationship governance and vertical integration business model, each of them is independent and they are also internally unified.【Conclusion】Haina model can be used as a typical model to drive and connect with farmers by leading agricultural enterprises in different development stages. Furthermore, it is proposed to strengthen the institutional construction of governance system, pay attention to the training and reserve of technical personnel and accelerate the rational distribution of the upstream and downstream industrial chains. |
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