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| Study on the Spatial Distribution Characteristics and Optimization Strategies of Rural Tourism in Shandong Province |
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| DOI：10.16768/j.issn.1004-874X.2020.09.019 |
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| Abstract: |
| 【Objective】The study was to explore the spatial structure of coordinated development of rural tourism in Shandong Province under the background of comprehensive tourism.【Method】Taking 539 rural tourism demonstration sites of 4 categories as research samples, the spatial distribution and influencing factors of rural tourism demonstration sites in Shandong Province were analyzed by using spatial econometric method.【Result】The spatial distribution characteristics showed that the average nearest-neighbor index of rural tourism demonstration sites in Shandong Province was 0.8129, indicating that the provincial-based rural tourism demonstration sites were significantly clustered, and the unbalanced index was 0.169, indicating that the spatial distribution of city-based rural tourism sites was imbalanced. The results of nuclear density analysis showed that inter-province area had the characteristics of multi-center pattern with Jinan, Taian, Weihai, Weifang and Binzhou as the cores, and the aggregation centers and distribution patterns of different types of rural tourism demonstration sites were different. The Moran’s I index was -0.4243, which showed that the spatial correlation pattern of the distribution of rural tourism demonstration sites was not obvious, and the differences between cold and hot spots were not significant. From the perspective of regional differences, the central region of Shandong presented a centralized contiguous distribution with the highest location entropy （1.14）. However, the development degree in northwestern Shandong was relatively lagging behind with the lowest location entropy （0.77） .The influencing factors of spacial distribution revealed the spatial distribution of rural tourism features such effects as reduction in number from downtown to suburb, promotion of traffic convenience, radiation of high-level scenic spots, resourcezation of natural geographical environment and correlation of social and economic development. 【Conclusion】Based on the results, some countermeasures and suggestions are proposed as follows: The all-round layout and coordinated
development of provincial-based rural tourism sites facilitate to realize the effective integration of regional resources and coconstruction and sharing; Regional resource advantages at city-based rural tourism sites should be highlighted and cooperationcompetition development model be emphasized to achieve functional complementation and progressive promotion of different regions; The three-dimensional spatial system of “material-culture-society” in rural areas should be optimized to improve the functional layout of basic nodes. |
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