| 薛春玲 1
，郑玉亭 2，梁桂超 3，薛菁菁 4.广东转基因蔬果的消费者态度研究[J].广东农业科学,2019,46(12):122-130 |
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广东转基因蔬果的消费者态度研究 |
| Study on Consumer’s Attitude to TransgenicVegetables and Fruits in Guangdong |
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| DOI：10.16768/j.issn.1004-874X.2019.12.016 |
| 中文关键词: 广东 消费者 转基因蔬果 消费态度 |
| 英文关键词: Guangdong consumers transgenic vegetables/fruits consumer attitudes |
| 基金项目:国 家 转 基 因 生 物 新 品 种 培 育 重 大 专 项 (2011ZX08015-002-04）； 广 东 省 软 科 学 研 究 计 划 项 目 （2015A070704043） |
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| 中文摘要: |
| 【目的】分析消费者对转基因蔬果的接受程度和购买意愿。【方法】构建消费者态度理论模型，
确定影响因素和变量，利用广东转基因蔬果的城市消费者意愿调查数据，采用 Ordered-Logistic Model 回归分析，
判断消费者的接受程度和购买意愿。【结果】消费者对于抗病虫害及延长储存期的两种转基因蔬果的态度有差异，
年龄、失业和其他职业、收入以及信息来源报刊 / 杂志对前者有显著影响，性别、年龄、受教育程度、公务员及
事业部门职业等、提供食品信息来源的报刊 / 杂志和食品包装信息成分说明等因素对后者有显著影响；广东消费
者缺乏转基因相关的科学知识，获取相关转基因食品信息渠道主要通过电视广播和报刊杂志；消费者对转基因
蔬果的态度总体平均接受比例占 49%，中立占 27.8%，反对占 18%。【结论】转基因蔬果将占有近 50% 市场份额，
并且近 30% 的潜在市场待开发。管理上应将普及相关科学知识及信息发布作为工作重点，促进转基因生物技术
的发展和转基因食品的生产。 |
| 英文摘要: |
| 【Objective】The objective was to analyze the acceptance and purchase intention of consumers to
transgenic vegetables and fruits.【Method】Based on a theoretical model of consumers’attitudes towards transgenic
agricultural products, the influence factors and variables were defined. A survey of consumers’willingness to buy transgenic
vegetables/fruits was conducted among consumers from the urban families in Guangdong Province. A regression analysis
was conducted on the survey data based on Ordered-Logistic Model to determine the acceptance and purchase intention of
consumers.【Result】Consumers showed different attitudes towards to two kinds of genetically modified (GM) vegetables
and fruits that are resistant to diseases and pests and have extended storage life. Age, unemployment and other occupations,
income and information sources (newspapers/magazines) had a significant influence on the former. Factors such as
gender, age, education level, civil servant and careers in public institutions, newspapers or magazines providing food
information sources and descriptions of food packaging information components had a significant influence on the latter.
Guangdong consumers lacked scientific knowledge related to genetic modification. Access to relevant GM food informationwas mainly through television broadcasts, newspapers and magazines. Consumer’attitudes towards GM fruits and vegetables are
as follows: accepted (49% on average), neutral (27.8%) and opposed (18%).【Conclusion】GM vegetables and fruits will occupy
nearly 50% of the market share and there are nearly 30% of the potential market to be developed. Management should focus on
the popularization of relevant scientific knowledge and information release to promote the development of GM biotechnology and
the production of GM food. |
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